data collectionAll our Privacy Parent articles about or related to how companies collect your personal data online.
All our Privacy Parent articles about or related to how companies collect your personal data online.
October 6th, 2018
As parents, we take the time to teach our children the lifetime skill of brushing their teeth. Often there are tears, even tantrums, but we persevere because we know that good dental hygiene is really important. Excellent dental habits lead to healthy teeth, can help you save money, and will even allow you to smile more. Believe it or not, teaching your child about the importance of diligent online privacy habits is equally important, because being careless…
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September 6th, 2018
We “search” to learn. But what are “searches” learning about us?
Most of us generally understand the search process: We type something, and the search engine tries to match it to an advertiser with a related product or service. The more they advertise and the more people search, the more frequently we’ll run across their ads or listings.
But the act of searching raises questions: Who gets to see what we’re searching for? What…
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September 6th, 2018
You’re waiting on an oil change at the car dealer, and it’s easy and “free” to connect your tablet to the public WiFi so your child can play an online game. Once you click “Accept & Agree,” you’ve gained access to the free WiFi and digitally told the business that you agree to their terms for using this service. Unfortunately, there are hidden costs of using that free public WiFi.
The term “free” is something…
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September 6th, 2018
Whether you call it information harvesting or data mining, the outcome is the same. Companies and big corporations gather data you provide and use it to identify trends, to improve targeted marketing methods, and to discover relationships between people and the products and services they use. Maybe you don’t mind giving out this information knowingly, but when it’s being amassed without your knowledge, and your children are contributing, the stakes go up.
There’s a lot…
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September 6th, 2018
By 2019, the global ad spend on children is projected to top $4 billion. That’s a lot of money, and it can come with consequences for your children. Advertising may be everywhere, but is it really so bad for our children? The short answer is: yes.
Marketers know that, by reaching children early, they can create lifelong customers. Children are naturally open-minded and primed to form a positive opinion about things that entertain them. As they…
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