September 6th, 2018

You’re waiting on an oil change at the car dealer, and it’s easy and “free” to connect your tablet to the public WiFi so your child can play an online game. Once you click “Accept & Agree,” you’ve gained access to the free WiFi and digitally told the business that you agree to their terms for using this service. Unfortunately, there are hidden costs of using that free public WiFi. The term “free” is something… ... Continue reading >

September 6th, 2018

Whether you call it information harvesting or data mining, the outcome is the same. Companies and big corporations gather data you provide and use it to identify trends, to improve targeted marketing methods, and to discover relationships between people and the products and services they use. Maybe you don’t mind giving out this information knowingly, but when it’s being amassed without your knowledge, and your children are contributing, the stakes go up. There’s a lot… ... Continue reading >

September 6th, 2018

By 2019, the global ad spend on children is projected to top $4 billion. That’s a lot of money, and it can come with consequences for your children. Advertising may be everywhere, but is it really so bad for our children? The short answer is: yes. Marketers know that, by reaching children early, they can create lifelong customers. Children are naturally open-minded and primed to form a positive opinion about things that entertain them. As they… ... Continue reading >