YouTube ads tracking kids

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Tracking Kids through YouTube Ads

August 23rd, 2023

In what really should not be a surprise to anyone, it turns out ads on YouTube videos intended for kids may have allowed tech companies to track those kids “across the internet.” That’s not supposed to happen. A recent article in the New York Times reports that lawmakers are asking questions of Google, YouTube’s parent company, and trying to find out whether the tech giant violated the Children’s Online Privacy Protection Act. “This behavior by YouTube and Google is estimated to have impacted hundreds of thousands, to potentially millions, of children across the United States,” Sens. Ed Markey of Massachusetts and Marsha Blackburn of Tennessee told the paper.

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