BLOG (or BLOGGING) is short for Weblog. Bloggers post daily or weekly sharing their thoughts to their websites. To keep their readers engaged, bloggers often encourage viewers to subscribe to their blog and then send them updates via email. A blog is typically designed to highlight the personal highlights, commentary and opinion of a specific individual(s) around such topics as interviews, tutorials/how-tos/DIY, product reviews, family, news, cooking, sports, etc. Bloggers sometimes get asked to become brand ambassadors for products, so their content is sponsored. Typically, bloggers will disclose when this is the case. Blogging has segued into vlogging, which is a video version of the above.