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experimenting with likes

In the News

Experimenting with Likes

November 13th, 2019

Instagram is experimenting with likes—specifically, it’s testing what happens when it switches off public “like” tallies. Other tech companies, Twitter and Facebook among them, are launching similar assessments. According to Axios: “Responding to public clamor and media criticism, social media companies are trying to move away from engagement at all costs and towards a healthier experience. That means they’re also stepping into a more unpredictable future for their own bottom lines and those of businesses that depend on them.”

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