August 27th, 2020

Every minute of every day, predictive analytics are changing our lives. Your social media feed is calibrated to present posts that you’re most likely to care about. Online ads appear because an algorithm has decided you’ll want to see them. Every song you listen to informs your streaming service about which song it should choose to play next. It’s efficient and effective. It’s also dangerously manipulative. Why Predictive Analytics Matter In…... Continue reading >